Adventures in Generosity

The occasionally coherent ramblings of a Stewardship Advisor in the Church of England

Lies, damn lies and ….

Statistics.
I’ve started following @YouGov (the poll people) on Twitter. So far today I have learned two things:

First; 20% of consumers aspire to own something made by Prada – they do not specify what, which I think tells you all you need to know about ‘designer’ culture.

Second;10% of us can no longer afford to buy organic.

The poll appears to be silent on the percentage of people who couldn’t afford to buy organic in the first instance and does not elucidate on how many of these ‘organic’ consumers have instead switched to buying the seed and growing organic instead.

I’ve also learned that more women than men have bought a smartphone in the last 6 months – pressumably as consolation for not being able to afford the Prada.

These statistics are of course meaningless in isolation, but the fact that such questions are being posed during what the papers now call

‘THE WORST FINANCIAL CRISIS IN GLOBAL HISTORY EVER AND THAT INCLUDES THE GREAT DEPRESSION’

suggests to me that poverty is a somewhat relative term and that I should listen far less when people tell me that the reason giving is down is because everyone is broke.

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